CEO of Cracker Barrel appointed amid rebrand backlash. Leads strategy as the chain repositions with a modern identity following criticism of its logo.
Cracker Barrel has named David Deno as its new CEO, effective Aug. 10, with Julie Masino remaining through October to aid the transition. The announcement follows a highly public backlash over a 2025 logo change that sparked political controversy and led to a stock decline. The company has faced ongoing scrutiny as it works to balance heritage with modernization.