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As of December 2025, UK and US retailers report mixed financial results amid subdued consumer confidence and economic uncertainty. Watches of Switzerland sees robust US demand and tariff relief, while Frasers Group faces UK sales declines despite international growth. Walmart raises forecasts on strong e-commerce and affluent shoppers. Target and home improvement chains report sales challenges, prompting investments and cautious outlooks.
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Target's Black Friday gift bags faced criticism for low-value items, with customers expressing disappointment over the lack of substantial swag. Meanwhile, other retailers like Lowe's offered more generous freebies, highlighting a competitive gap in holiday marketing strategies.
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The US ended its de minimis exemption for low-value imports in August 2025, requiring tariffs on packages over $800. This change has increased costs for consumers and small businesses, causing declines in sales and raising concerns about market disruption and consumer confidence.