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Spotify has announced it will add an "AI Persona" badge to artist profiles from mid‑September to flag identities that do not represent real people. The badge will appear on profiles, search and track rows; such artists will be excluded from editorial and personalized recommendations by default, and can self‑disclose or appeal Spotify's decision.
The rise of AI-generated music has prompted major platforms to act. Spotify and other services are removing AI-slop from recommendations, while Deezer offers a toggle to exclude AI-created tracks. Artists vary in stance, with Grimes and A$AP Rocky embracing some AI use but urging human credit. The debate centers on labeling, user choice, and the future of music charts.