Dollar General faces an FTC-led lawsuit over deceptive pricing in 20 states as it expands value-focused stores and ESL tech to cut costs.
Dollar General reports a quarterly rise in comparable-store sales of 3.5% and higher traffic, driven by a value-focused strategy and the expansion of its $1 Value Valley assortment to attract budget-conscious shoppers amid inflation.
The US Federal Trade Commission, alongside 20 states, has filed a lawsuit accusing Dollar General of deceptive pricing. The retailer allegedly mislabeled prices on shelves, price tags, and advertisements, overcharging shoppers and failing to fix the issue despite extensive corporate knowledge. The action follows thousands of complaints and centers on stores serving lower-income, rural communities.
The Federal Trade Commission has filed a lawsuit joined by 20 states alleging that Dollar General has repeatedly mislabeled prices and overcharged shoppers, failing to correct the problem despite corporate knowledge. The suit, filed in Tennessee federal court, targets thousands of stores and cites tens of thousands of consumer complaints as evidence of ongoing harm.