FIFA Forward Enterprise is at the center of a global backlash over plans to privatize World Cup operations and bring in private capital.
FIFA has announced plans to keep majority control of a new commercial arm, FIFA Forward Enterprise, and to raise up to $4.2bn by selling minority, non-controlling stakes to long‑term investors. UEFA, national federations and critics have objected to possible US investor links and to perceived conflicts around President Gianni Infantino’s ties to political figures.
FIFA has proposed creating a $20 billion subsidiary, FIFA Forward Enterprise (FFE), to run the World Cup and related events, with up to 20% offered to private investors. Several football bodies, including UEFA and the FA, have criticized the move for its governance and lack of transparency. The plan is to attract external investors while FIFA retains control. Deadlines for member associations to opt in are set for 19 September.
FIFA has unveiled a plan to create an investment vehicle to hold commercial rights for the World Cup, with a portion sold to investors for billions. UEFA and others challenge the move, arguing football belongs to fans and players, not investors. Development funding would rise, but concerns about calendar disruption grow.
Fifa has proposed creating a $20 billion subsidiary, FIFA Forward Enterprise, to run the World Cup and other events, with external investors able to buy up to 20% stakes. Fifa would retain control and use capital to fund development, while reacting to European football bodies’ criticism that this risks the game’s soul.