American media franchise and toy line from Hasbro; global icon in action figures since 1964.
Peter Cullen, the voice of Optimus Prime, has died at his Los Angeles home. The Canadian-American actor was 85 and is remembered for defining Optimus Prime’s leadership with his distinctive, resonant voice. His family invites the public to remember his legacy by leading with compassion and strength.
The National Toy Hall of Fame has announced 12 finalists for the Class of 2026. Public voting runs Sept. 16-23, with a panel of judges set to decide the inductees in November. Nominees include Bop It!, Polly Pocket, Monster High dolls, Mouse Trap and Sorry!, among others. Some past contenders like Tickle Me Elmo, Mahjong and the Pokémon Trading Card Game have previously been nominated.