Tequila’s overtaking gin in UK summer buzz, boosted by celeb-backed brands—gin’s “slightly lighter” shift sticks this season. Juniper roots stay, fame adds sparkle.
New consumer data shows tequila is now surpassing gin as the UK's preferred summer spirit, driven by rising sales, celebrity brands, and popular cocktails like spicy margaritas. The trend reflects a shift in drinking habits, with tequila's popularity growing rapidly across the UK.