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The controversy over a Novig advert featuring the Euphoria star wearing minimal clothing and sports equipment has prompted a strong response from the female sporting community. Athletes and fans argue such imagery harms participation among young girls, who face rising dropout rates in sport.
Sky has announced it will acquire ITV’s broadcasting and ITVX operations for £1.6bn, creating a major UK challenger to global streaming platforms. ITV Studios remains independent, and a long-term content-supply deal will see ITV Studios provide content to the merged group. Regulators will review the deal, which includes potential contingent payments based on advertising performance.