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The controversy over a Novig advert featuring the Euphoria star wearing minimal clothing and sports equipment has prompted a strong response from the female sporting community. Athletes and fans argue such imagery harms participation among young girls, who face rising dropout rates in sport.
Residents of Piddington have voted 285–26 to secede from the UK in a symbolic referendum against Home Office plans to house up to 1,256 male asylum seekers at MoD Bicester. The vote highlights local backlash over national distribution of asylum accommodation as authorities push to move away from hotels and HMOs.
A Novig campaign starring Sydney Sweeney has provoked athletes to push back after the actress appears nude or minimally clothed while posing with sports equipment. Competitors including Amy Hunt and Ariarne Titmus have posted training footage and criticised the ad for sexualising women and diverting attention from athletic achievement. Novig and Sweeney have defended the campaign.