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Sky has announced it will acquire ITV’s broadcasting and ITVX operations for £1.6bn, creating a major UK challenger to global streaming platforms. ITV Studios remains independent, and a long-term content-supply deal will see ITV Studios provide content to the merged group. Regulators will review the deal, which includes potential contingent payments based on advertising performance.
The controversy over a Novig advert featuring the Euphoria star wearing minimal clothing and sports equipment has prompted a strong response from the female sporting community. Athletes and fans argue such imagery harms participation among young girls, who face rising dropout rates in sport.
Residents of Piddington have voted 285–26 to secede from the UK in a symbolic referendum against Home Office plans to house up to 1,256 male asylum seekers at MoD Bicester. The vote highlights local backlash over national distribution of asylum accommodation as authorities push to move away from hotels and HMOs.
The Novig campaign featuring Sydney Sweeney has sparked a global debate on the sexualisation of women in sport. Athletes and regulators say the ad reduces female sports to appearance, while supporters frame it as a reflection of modern culture. The conversation spans Axios, The Guardian, The New York Times, The Independent and BBC Business.