Honey drives growth headlines as Lego surges amid adult fan demand; current role guides expansion into K-Pop Demon Hunters, Star Wars, and botanicals.
Lego has reported a 21% rise in revenue for the first half of 2026, reaching 41.9 billion Danish kroner, with profits up and a broad product line expanding among adults and kids. The company is investing in sustainability, renewable energy, and packaging changes while expanding in the U.S. with new facilities.