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Starting November 7, Starbucks will no longer charge extra for non-dairy milk substitutions in the U.S. and Canada. This decision, announced by CEO Brian Niccol, aims to enhance customer experience amid declining sales and increased competition. The change coincides with the launch of the holiday menu, which has been delayed this year.
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In the wake of Donald Trump's election victory, major tech executives are proactively reaching out to him to rebuild relationships and mitigate potential backlash. This shift reflects lessons learned from Trump's first term, where corporate leaders faced punitive actions for perceived disloyalty. The outreach aims to secure favorable treatment in a potential second Trump administration.
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Starbucks CEO Brian Niccol announced significant changes to enhance customer experience, including baristas writing names on cups and eliminating fees for plant-based milk. These updates come amid disappointing sales and a need to revitalize the brand's appeal.