Hyrox sells itself as a global, entry-friendly fitness race; founders exit as LCatterton leads a majority stake deal in 2026.
Two hydration brands tie into popular media moments and wellness trends as heat drives higher electrolyte use. Reports show shoppers are turning to electrolyte boosters over coffee during slump periods, with limited edition Spider-Man packs and a cucumber‑lime electrolyte mix gaining attention.
Three articles report the death of staff/fighters at Hyrox Bangkok and a notable runner's withdrawal after a cardiac event. The Bangkok Hyrox Open began Aug. 13 with 22,000 expected; one incident at the Queen Sirikit Center led to a fatal collapse, CPR, and hospitalisation. A separate case involves a US-based runner who has stopped competing after a cardiac arrest.
The Koronea Family Office has spent almost $70 million to take a controlling stake in Atlas Trafo, part of a broader push to build an international power engineering group around ZPUE, a Polish industrial legacy. The strategy reflects a private family-backed move into cross-border acquisitions.
The consortium including Hyrox founders Toetzke and Furste, and investor WndrCo, has completed a deal to take majority control of Infront’s Hyrox unit, valuing the brand around $600 million. Co-founders say the move will accelerate Olympic ambitions and global expansion. Jenner-backed Trip secures minority stake in CBD beverage brand, with a campaign led by Kendall Jenner.