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Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
Prices for Xbox consoles and various Apple devices have surged as AI-driven demand strains memory and storage components, pushing manufacturers to raise prices by hundreds of dollars. The trend affects consumers globally as memory costs double and memory shortages loom. The changes come as several publishers report price increases from Microsoft, Apple and others amid an AI infrastructure boom.