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Jaguar's recent rebranding to JaGUar, featuring a focus on electric vehicles and a provocative marketing campaign, has ignited backlash. The brand aims to shed traditional stereotypes while transitioning to an electric-only lineup by 2026, but critics question the effectiveness of this strategy amidst declining sales.
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Jaguar's new electric concept car, the Type 00, was unveiled at Miami Art Week, sparking mixed reactions. The vehicle's bold design, featuring a striking 'Miami Pink' color, aims to attract Generation Z but has faced criticism for its aesthetics and marketing approach. The production model is expected in late 2025.
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The UK automotive sector is grappling with declining electric vehicle (EV) sales, job cuts, and economic pressures. Major manufacturers like Ford and Stellantis are reducing their workforce, while the Society of Motor Manufacturers and Traders (SMMT) warns of a potential £6 billion loss this year, urging for urgent market intervention.
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Jaguar's upcoming rebrand as an electric-only brand has generated significant backlash following a promotional video that lacks any car imagery. Critics argue the campaign strays from the brand's heritage, while Jaguar insists the bold move is intentional as it transitions to electric vehicles, set to launch on December 2, 2024.