Apple released its iPhone 17 lineup on September 9, 2025, including the iPhone 17, 17 Pro, 17 Pro Max, and the ultra-thin iPhone Air. The new models feature improved cameras, brighter OLED ProMotion displays, and upgraded A19 chips. The Pro Max leads sales globally, especially in the UAE, where demand exceeds supply. Early buyers praised the devices' performance and design, despite some concerns about durability.