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NFL's Week 1 viewership increased by 5%, reaching over 21 million on average, driven by new measurement methods and streaming innovations. Key games, including the season opener and international broadcast, attracted large audiences, reflecting growing engagement across platforms amid changes in broadcast formats and advertising.
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YouTube announced new AI-powered features for creators, including likeness detection, auto-dubbing, Shorts enhancements, and live stream updates. These tools aim to improve content creation, engagement, and monetization, with a focus on Shorts and podcasts. The updates are rolling out globally, starting in the US, as of September 20, 2025.
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Saudi Arabia welcomed 115.9 million tourists in 2024, surpassing its Vision 2030 goal six years early. The kingdom is expanding its tourism infrastructure, including giga-projects and new airports, to attract more visitors and diversify its economy. Meanwhile, the Philippines and Egypt are also boosting tourism with new initiatives and investments.
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MrBeast's philanthropic organization, Beast Philanthropy, has announced a strategic partnership with the Rockefeller Foundation to engage youth and address global issues. They plan to visit Ghana early next year to learn from efforts against child labor in the cocoa industry, aiming to combine entertainment and results-oriented philanthropy.