Apple's new CEO-in-waiting, John Ternus has led hardware engineering since 2021 and will take the helm as Tim Cook steps down.
Independent reports on Apple’s 2026 lineup show a staggered launch window, RAM shortages threatening supply, and growing confidence in an iPhone Ultra foldable. Pro models are set to lead the year, with the base iPhone 18 arriving later.
Apple has unveiled Siri AI and expanded Apple Intelligence at WWDC, promising a conversational assistant that uses personal device data and Google-powered foundation models. The company has said Siri AI will enter beta this summer with a public fall release, but regulators in the EU and China will delay availability there. Apple has emphasised privacy and private cloud compute in its rollout.
Apple has showcased a revamp of Siri and Apple Intelligence, with a focus on AI integration across devices. Tim Cook has outlined leadership in consumer AI as developers and partners prepare for broader app support and monetization strategies.
Apple has overtaken Nvidia to claim the world’s most valuable company title again, after Nvidia’s market value declined by 3.5%. Apple sits at about $4.88 trillion while Nvidia hovers near $4.86 trillion. The shift marks a rare reordering in the AI-driven market, with Apple leveraging a refreshed Siri and services strategy as CEO Tim Cook prepares to hand over the reins later this year.
Apple has launched Apple Upgrade, a lease-to-own program through Klarna, allowing customers to lease iPhones, Watches, Macs, and iPads for 12–36 months with upgrade, return, or purchase options at term end. The move aligns with rising device prices and longer replacement cycles, aiming to keep customers in Apple’s ecosystem. Pricing starts at $17.99/month for iPhone and scales by device and term.
Apple reports strong revenue but warns that AI-driven memory shortages are tightening supply chains, forcing scrambling for chips and raising prices. Tim Cook signals on-device AI and a future Siri rollout as the company navigates memory costs and component constraints.
Apple has reported stronger-than-expected Q3 results but warns memory-chip pricing has squeezed margins. The company forecasts 9%-11% revenue growth for the current quarter, below Wall Street expectations of about 12%. Tim Cook is preparing to hand over to John Ternus, with investors watching for supply constraints relief and potential iPhone price moves.
Amazon and Apple diverge in earnings, with AWS leading cloud growth for Amazon and Apple forecasting slower growth due to memory chip shortages and supply constraints, signaling a split in Big Tech momentum.
Apple has announced a launch event at its Cupertino campus, with expectations of a foldable iPhone, the first under new CEO John Ternus. The company has also introduced new Mac Mini and Mac Studio models, and updates to its iPad line amid ongoing supply-chain pressures and rising memory prices.