Apple names John Ternus as new CEO, succeeding Tim Cook in Sept 2026; insider engineer-turned-exec with hardware pedigree. #Apple leadership
Tim Cook has announced he will step down as Apple CEO and become executive chairman on Sept. 1, 2026, and John Ternus, the company’s head of hardware engineering, has been named CEO-designate. The move has been presented as a planned succession while Apple is confronting AI shortfalls, China supply risks, and pressure to produce a new product wave.
Apple has rolled out upgraded Siri and Apple Intelligence features at its developer conference, but early demonstrations show quality issues and delays in releasing the enhanced assistant. The company is positioning AI as a deeper, more conversational assistant across devices, with an expected reintroduction of Siri amid broader AI updates.