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As of September 4, 2024, fast food chains like McDonald's and Taco Bell are adjusting their strategies to attract budget-conscious consumers amid rising prices. McDonald's has launched a nostalgic Collector's Meal, while Taco Bell reported a 5% increase in same-store sales, outperforming competitors like KFC and Pizza Hut.
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Campbell Soup Company is set to change its name to 'The Campbell's Company' to reflect its diverse product offerings beyond soup. This decision, pending shareholder approval in November, comes as the company aims to adapt to market changes and consumer preferences.
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McDonald's has announced the extension of its popular $5 meal deal through December 2024, following strong consumer demand. The meal includes a McDouble or McChicken, fries, nuggets, and a drink. This move reflects ongoing efforts by fast-food chains to attract budget-conscious diners amid inflationary pressures.