American multinational private equity firm, led by Scott Dahnke and Michael Chu
The Koronea Family Office has spent almost $70 million to take a controlling stake in Atlas Trafo, part of a broader push to build an international power engineering group around ZPUE, a Polish industrial legacy. The strategy reflects a private family-backed move into cross-border acquisitions.
The consortium including Hyrox founders Toetzke and Furste, and investor WndrCo, has completed a deal to take majority control of Infront’s Hyrox unit, valuing the brand around $600 million. Co-founders say the move will accelerate Olympic ambitions and global expansion. Jenner-backed Trip secures minority stake in CBD beverage brand, with a campaign led by Kendall Jenner.
Joanna Wietrzyk has faced backlash after competing in Beijing while fecal matter ran down her legs. Hyrox has apologised and introduced rule changes to address bio-contamination and safety. The incident has reignited debate about extreme training culture and athlete welfare at hybrid fitness events.