LEGO, the Danish family-owned toymaker behind interlocking bricks, remains a global icon in creative play and brand storytelling.
The British Grand Prix parade features 22 LEGO-built cars racing at up to 15 mph, with Hamilton questioning his participation after saying the stunt is the weekend’s most dangerous. Ferrari posts an image of his LEGO car as teams push ahead toward Sunday’s main race.
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Non-sponsor brands are driving cultural moments at the World Cup, surpassing official sponsors in engagement and influencing ad strategies across the U.S., Canada and Mexico-hosted tournament. Non-sponsors leverage real-time trends and creative campaigns, while official sponsors maintain traditional visibility.