Hong Kong–based Chinese tech group designing, manufacturing and marketing PCs and consumer electronics
The memory-chip shortage has pushed up RAM and NAND costs, pressuring low-end smartphones and raising overall prices. shipments are cooling globally, with high-end models showing resilience as AI demand keeps memory markets tight.
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
Japan has secured a spot in the round of 32 in the World Cup, while Chinese supporters in Tokyo celebrate Japan's form. Chinese brands are making inroads at the event, with marketing campaigns elevating their presence across host venues.