Luxury arm of Toyota, shaping premium mobility worldwide
A wave of Chinese automakers is expanding into Europe and the UK, challenging traditional premium brands. Zeekr, BYD and others are pursuing UK launches while major players like Geely, Volvo and Lucid push into premium segments. European and US automakers are restructuring to cope with China’s rising export power and shifting supply chains.
Nissan has reported a narrowed annual loss and flat revenue as CEO Ivan Espinosa cites “clear signs” of a turnaround. The company is cutting costs and pursuing faster product execution, with a plan to return to profit in the current fiscal year, while facing intense competition from Chinese makers.
Ford has rehired roughly 300–350 veteran engineers to correct defects that automated inspection and AI-driven tools failed to catch. Executives have said the specialists are auditing designs before parts reach factory floors, mentoring younger staff, and retraining AI systems; Ford has risen to the top mainstream spot in JD Power’s initial-quality study.
Ford says it has turned a corner on recalls and quality, aiming to launch a fresh lineup across North America while reducing warranty costs. Yet analysts note ongoing headwinds as suppliers, electrified powertrains and software deployment complicate new vehicle launches.
Toyota has announced a major expansion of its San Antonio manufacturing campus, adding a second assembly line and a new axle plant, boosting capacity and jobs as part of a $10 billion U.S. investment through 2030. The move follows a decision to shift Tacoma production from Mexico to Texas, while continuing some Mexican operations.
Edmunds has compared redesigned 2026 Lexus ES and Mercedes CLA in gas and electric forms. The ES offers more interior space and a smoother ride, while the CLA provides strong real-world range and faster charging. Both are priced to attract buyers into the luxury segment.
Ford and Geely have unveiled a two-thirds/one-third joint venture to build five vehicles at Ford’s Valencia plant in Spain, starting 2028. The deal seeks to reassert Ford’s presence in Europe amid rising Chinese competition, cost pressures, and tightening regulations. Production of the Kuga PHEV will continue; two Geely electric SUVs will be built; a new multi-energy crossover is planned for 2028. The move signals broader global partnerships as U.S. policy tightens access for Chinese firms.
Honda has reported a healthy first-quarter profit and higher sales, driven by strong motorcycle demand in Brazil and India and improved performance in the U.S. and Japan. The company has raised its full-year profit forecast, even as it faces uncertainty from EV costs and external factors such as currency moves and a Kumamoto earthquake.