Lorenzo Bertelli is in the news as Prada’s heir and rally driver, debuting in WRC in 2011. Son of Prada’s founder, he's now steering the family’s luxury empire.
Prada has completed its acquisition of Versace from Capri Holdings, aiming to revitalize the brand. Lorenzo Bertelli will lead as chairman, with a focus on growth and creative renewal. The deal marks a strategic move to tap into Versace’s untapped potential amid a creative relaunch.