A compact Apple desktop in the four‑machine lineup
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
Apple and rivals roll out new Mac Mini and Studio configurations with advanced AI-ready chips (M6 and M5 Ultra) to accelerate local AI workloads, signaling a shift in desktop AI development and on-device inference.
Apple has announced new Mac Mini and Mac Studio devices powered by the M6 family, including the base M6, M5 Max, and M5 Ultra, delivering stronger CPU/GPU performance, faster AI on-device workloads, and higher connectivity, with prices rising and release timelines starting this September.
Apple has announced a launch event at its Cupertino campus, with expectations of a foldable iPhone, the first under new CEO John Ternus. The company has also introduced new Mac Mini and Mac Studio models, and updates to its iPad line amid ongoing supply-chain pressures and rising memory prices.