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Prime Day shelves Apple gear discounts despite price hikes, with iPads, MacBooks and AirPods on sale. Deals span AirPods Pro 3, AirPods Max 2, and MacBook lines, while AirPods, Watches and iPads see varying discounts. Authorities note time-limited, inventory-driven pricing while Apple prices have increased.
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
The Fed’s inflation gauge has reached a three-year high in May as gas prices peaked, signaling rising costs amid a shifting economy. Consumer prices are up 4.1% year over year, with core inflation also ticking higher. Spending showed resilience while service prices and AI-driven component costs push broader prices upward.
A roundup of refurbished iPhones and MacBooks is changing how consumers access premium devices. Retailers stress quality checks and warranties, making refurbished models a viable alternative to new purchases amid ongoing price hikes.
The MacBook Air lineup faces longer shipping times and higher prices as memory shortages fuel demand from AI firms. Apple has raised prices, while retailers report constrained stock and delayed deliveries. Analysts say the trend will persist into the back-to-school season and could extend into fall launches.
Apple unveils new M6 and M5 Ultra chips across Mac Mini and Mac Studio, boosting on‑device AI workloads. Analysts say the upgrades sharpen local inference capabilities, with higher memory bandwidth and multi‑chip configurations. Pricing rises from this week’s preorders, signaling heavier investment in AI-enabled workflows.