Apple has raised Mac and iPad prices amid a global memory shortage spurred by AI demand. Neo is the flagship-driven MacBook line in focus.
Apple has raised prices for Macs, iPads, HomePod and Vision Pro, with increases of about 15%–25% on many models. The company has blamed a surge in memory and storage costs driven by AI data-center demand and has warned more price changes could follow. Apple shares have fallen on the news.