A high-end Apple laptop family, built to power users
Micron has reported blockbuster fiscal third-quarter results — $41.46bn revenue and $28.24bn net income — and has forecast roughly $50bn for the current quarter. The results have pushed Micron above a $1tn market value, restarted buying in memory stocks and have sharpened concerns that soaring AI data‑centre demand is forcing consumer electronics makers, including Apple, to prepare price increases.
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
The Fed’s inflation gauge has reached a three-year high in May as gas prices peaked, signaling rising costs amid a shifting economy. Consumer prices are up 4.1% year over year, with core inflation also ticking higher. Spending showed resilience while service prices and AI-driven component costs push broader prices upward.
Prices for Xbox consoles and various Apple devices have surged as AI-driven demand strains memory and storage components, pushing manufacturers to raise prices by hundreds of dollars. The trend affects consumers globally as memory costs double and memory shortages loom. The changes come as several publishers report price increases from Microsoft, Apple and others amid an AI infrastructure boom.
A roundup of refurbished iPhones and MacBooks is changing how consumers access premium devices. Retailers stress quality checks and warranties, making refurbished models a viable alternative to new purchases amid ongoing price hikes.
Apple has launched Apple Upgrade, a lease-to-own program through Klarna, allowing customers to lease iPhones, Watches, Macs, and iPads for 12–36 months with upgrade, return, or purchase options at term end. The move aligns with rising device prices and longer replacement cycles, aiming to keep customers in Apple’s ecosystem. Pricing starts at $17.99/month for iPhone and scales by device and term.
Apple has reported stronger-than-expected Q3 results but warns memory-chip pricing has squeezed margins. The company forecasts 9%-11% revenue growth for the current quarter, below Wall Street expectations of about 12%. Tim Cook is preparing to hand over to John Ternus, with investors watching for supply constraints relief and potential iPhone price moves.
Apple has announced new Mac Mini and Mac Studio devices powered by the M6 family, delivering faster CPU/GPU performance and on-device AI capabilities. Prices rise and release timelines begin this September, with multiple configurations available from August 25 and shipments starting September 22.