A line of Apple laptops spanning 2006–present, redefining premium computing
Apple has confirmed a high-end focus for its September event, with the iPhone 18 Pro and iPhone 18 Pro Max as the main attractions and a foldable iPhone Ultra expected to be unveiled. The base iPhone 18 is delayed to spring 2027, while AirPods and other components face supply and price pressures.
ZDNET tests show ESR Aura MagSafe wallet and stand offers strong value with five card slots, reliable magnetic hold, and a range of colors. The wallet is affordable, but is not ultra-slim and may not suit luxury or high-card-count needs. Other contenders include Journey Ezmo and Satechi.
Apple has unveiled its first foldable iPhone at the "Surprise and Shine" event, introducing a passport-sized device that opens to roughly a 7.6–7.8‑inch display and will start at about $1,999. The company has also introduced new iPhone 18 Pro models and showcased updates to watches, AirPods and operating systems during John Ternus's first keynote as CEO.
The iPhone Duo and other iPhone models have seen price increases as AI-driven demand for memory chips tightens supply, raising costs across consumer electronics. Analysts note this follows broader price rises in the iPhone lineup and shrinking smartphone volumes globally.
Prime Big Deal Days will run on Oct. 6-7, with early promotions already live. Amazon, Target and Walmart are launching competing sales as shoppers prepare for the holiday season. The two-day event marks a fall shopping surge ahead of Black Friday.
Prime Day discounts on Apple devices have continued, with AirPods Pro 3 and some iPad/MacBook models seeing notable reductions. Deals vary by retailer and model, with stock sometimes limited as the event progresses.
Bloomberg reports Apple plans a broad smart-home strategy centered on a new hub code-named J490. The company will also unveil updates to the HomePod mini and its first new TV set-top box since 2022, signaling a renewed push into connected devices.