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As coffee consumption evolves, startups like Atomo are introducing beanless coffee to address environmental concerns linked to traditional coffee cultivation. This innovation aims to replicate the taste and caffeine effects of coffee while potentially offering a cheaper alternative amid rising prices. The trend reflects a broader shift in consumer preferences towards sustainability.
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Brian Niccol, the new CEO of Starbucks, has unveiled his strategy to enhance customer service and improve store experiences amid declining sales. His focus includes addressing supply chain issues and restoring the brand's community coffeehouse image, particularly in the U.S. market. Niccol aims to ensure timely service and elevate the in-store experience.
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McDonald's has announced the extension of its popular $5 meal deal through December 2024, following strong consumer demand. The meal includes a McDouble or McChicken, fries, nuggets, and a drink. This move reflects ongoing efforts by fast-food chains to attract budget-conscious diners amid inflationary pressures.