American multinational fast-food chain; second-largest by locations as of 2024
McDonald’s has reported a quarter of solid global same-store growth, with US sales up around 3.8–3.9% while overall revenue hits about $6.5–$6.6 billion. Management says consumer spending is under pressure from inflation and higher gas prices, weighing on lower-income customers even as higher-income customers show resilient spending.
McDonald’s has announced its global growth strategy, dubbed McDonald’s > NEXT, to enhance restaurant design, menu quality, customer service and automation. Details and financial targets are to be shared at an investor day in September, as the chain seeks to defend market share amid new rivals and cautious consumer spending.
The government has introduced a temporary VAT cut on children’s meals, cinema and attraction tickets to ease cost of living during the summer holidays. The measure, announced by the Chancellor, is designed to help families, with firms free to pass on the saving. The scheme runs until September 1 and covers parks, zoos, cinemas and restaurants.
Non-sponsor brands are driving cultural moments at the World Cup, surpassing official sponsors in engagement and influencing ad strategies across the U.S., Canada and Mexico-hosted tournament. Non-sponsors leverage real-time trends and creative campaigns, while official sponsors maintain traditional visibility.