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Apple has confirmed a high-end focus for its September event, with the iPhone 18 Pro and iPhone 18 Pro Max as the main attractions and a foldable iPhone Ultra expected to be unveiled. The base iPhone 18 is delayed to spring 2027, while AirPods and other components face supply and price pressures.
Apple has raised prices for Apple TV, Apple One, and related services. The increases affect monthly and annual plans, with Apple TV now at 14.99/month ($119/year) and Apple One at 21.95/month. Several rivals have also nudged prices, and Apple cites broader shifts in hardware and services pricing. The moves come as Apple emphasizes services revenue.
Apple has unveiled its redesigned MacBook Pro line, led by PROLED XDR display and touchscreen controls. The 14-inch starts at $2,899 and the 16-inch at $3,399, with configurations pushing far beyond base specs. Reviews note lighter weight and strong battery life, while pricing for top configurations reaches well into the tens of thousands.