Mengniu Dairy is a leading Chinese dairy company, known for milk, yogurt and other dairy products. It sponsors and partners with global brands and sports events as part of its expansion strategy.
Kylian Mbappé has lost endorsement deals with several Chinese brands after a clip circulated in which he joked that a meme showing his face on a "Chinese dictator" made him laugh. Mengniu, Dongpeng and other companies have announced immediate terminations, and Chinese social media has trended with calls to remove his advertising materials.