A semi-annual fashion trade show in Milan, part of the Big Four.
The dress once worn by Princess Diana at the Serpentine fundraising dinner is expected to fetch up to $220,000 at Sotheby’s, London. The gown, by Christina Stambolian, has toured globally ahead of the December sale, with part of the proceeds supporting NHS Lothian Charity.
Gucci is leveraging a purpose-built shopfront as part of a strategic push to revive sales, with Demna aiming to anchor the brand at the intersection of fashion and commerce. The move follows a period of weaker revenue and leadership shifts, signaling a new phase for the label.