Chinese consumer electronics maker; part of BBK Electronics.
OnePlus has announced it will stop launching new phones in Europe and North America and will focus new device rollouts on India and China. The parent company Oppo has begun a corporate restructuring as memory-chip shortages and rising component costs have cut demand for budget phones and pushed manufacturers to prioritise AI-oriented high-bandwidth memory.
Chip shortages are pushing up RAM/NAND costs and pricing, pressuring low-end smartphones as memory chains shift toward AI data centers. Early data show India, then global markets, feeling the squeeze while premium devices hold steadier.