Private Chinese consumer electronics maker, Shenzhen-based since 2004
OnePlus has announced it will stop launching new phones in Europe and North America and will focus new device rollouts on India and China. The parent company Oppo has begun a corporate restructuring as memory-chip shortages and rising component costs have cut demand for budget phones and pushed manufacturers to prioritise AI-oriented high-bandwidth memory.
Chips used in AI data centers are squeezing memory supply and driving up RAM costs, impacting smartphones, laptops, and other devices. The trend is shifting production toward high-bandwidth memory, reducing capacity for consumer chips and pressuring prices across the tech sector.
Samsung's Galaxy Z Fold 8 line remains the flagship, with the Ultra model offering higher-end cameras and battery life. Other foldables from rival brands enter markets with new shapes, improved screens, and pricing shifts. Preorders and deals signal growing consumer interest, while reviews highlight both value and trade-offs.