Oreo teams with BTS for global flavor hype, stirring backlash but scoring big at the AMAs. Classic cookie, now worldwide collab fuel.
Mondelez has introduced BTS-themed Oreos with purple wafers and 13 embossments, tying the flavor to hotteok. While fans celebrate the collaboration, a TV anchor’s remark about the message on the wafers has sparked online backlash, fueling debate over cultural sensitivity in brand partnerships. BTS has just swept the American Music Awards, signaling strong momentum for the group.