Oreo teams with BTS in a global-flavors push after BTS wins big at the AMA; Oreo is the Nabisco sandwich-cookie staple introduced in 1912 and the best-selling US cookie.
Mondelez has introduced BTS-themed Oreos with purple wafers and 13 embossments, tying the flavor to hotteok. While fans celebrate the collaboration, a TV anchor’s remark about the message on the wafers has sparked online backlash, fueling debate over cultural sensitivity in brand partnerships. BTS has just swept the American Music Awards, signaling strong momentum for the group.