Current: Adam Jones leads public-facing work in journalism philanthropy, shaping youth media literacy. Previously, he built a career in sports media and advocacy.
The Ice Bucket Challenge, which once raised hundreds of millions for ALS research, has resurfaced after Chris Johnson reveals an ALS diagnosis. Johnson has launched a revival drive on Instagram, rallying former NFL teammates to participate as he continues his own battle with the disease. The campaign echoes past momentum and seeks renewed public engagement.