Hair-care brand owned by Procter & Gamble since 1980s; origins tracing to Hoffmann-La Roche and panthenol-based shampoo
Independent and Scotsman-led roundups show consumers shifting to Pantene, OLAPLEX and NYK1 sets, with discounts on salon-grade tools and sulphate-free lines. Posts from NYP and The Scotsman highlight heat protection, frizz control and shine as key benefits, while Independent tracks in-salon and at-home options for processed hair.