A U.S. ad-supported internet TV service owned by ViacomCBS Streaming
A coalition of 12 U.S. states has secured a 14-day pause on Paramount’s $110 billion merger with Warner Bros. Discovery, pending a ruling on a preliminary injunction. The deal remains under antitrust review globally as regulators weigh competition, pricing, and content implications for theaters, networks, and streaming platforms.
Netflix is expanding its strategy to keep audiences in its ecosystem through free-tier content, live channels, and publisher partnerships, while it faces concerns about engagement and long-tail viewing. The company is also exploring a broader app strategy that blends video, podcasts, games, and shopping to become a universal entertainment operating system.
Paramount+ is rolling out a free, ad-supported tier and testing micro dramas as part of a broader product revamp. The moves are designed to attract new users, boost engagement, and drive future subscriptions, while streaming peers remain constrained by antitrust scrutiny over Paramount’s potential WBD acquisition.