Prada in the news: branding moves and fashion moments amid high-profile events; Italian luxury house founded 1913 in Milan by Mario Prada. Short refresher: iconic leather goods, ready-to-wear, licenses branding.
The sequel to ‘The Devil Wears Prada’ has premiered, highlighting the decline of print publishing and the shifting power dynamics in fashion. The film’s release has generated significant industry buzz, with events in London and Milan celebrating its cultural impact and renewed interest in high fashion.
Prada, in partnership with Axiom Space, has unveiled a Liquid Cooling and Ventilation Garment (L.C.V.G.) to be worn under NASA’s AxEMU spacesuit for Artemis missions. The launch was staged at Prada’s SoHo store, combining fashion and space tech. The L.C.V.G. features embedded ventilation tubes and Titanium-infused yarn, signaling Prada’s push into space-inspired luxury.