American cruise line owned by Carnival Corporation; Bermuda-incorporated, Santa Clarita HQ
Repositioning cruises are one-way journeys that move ships between seasonal routes, often at discounted rates and with longer days at sea. They can be cheaper per day than traditional cruises but come with fewer ports. Popular itineraries include Atlantic crossings and moves between the Mediterranean, Caribbean, and Asia-Pacific.
Luxury hotel brands are entering the cruise space, offering mega-yacht-like experiences on shorter, curated itineraries. The trend includes brands like Four Seasons, Orient Express and Aman, moving beyond traditional cruise models as ultrawealthy travelers seek exclusive, shipboard living with extensive amenities.
The Ruby Princess has reported a norovirus outbreak on its 20-day San Francisco–Alaska–Canada cruise, affecting more than 100 passengers and 23 crew members. Princess Cruises has implemented enhanced sanitation protocols and will disinfect the ship before its next voyage. CDC/OHSA are monitoring, with several other outbreaks reported on US‑based cruise ships this year.