Britain’s leading trade body for the drinks and hospitality sector
The hospitality sector has seen worsening conditions with nearly a quarter of venues losing money, prompting calls for a 10% VAT rate to boost margins, hiring, and investment. Campaigns gain momentum as Ireland lowers its rate and prominent chefs back the move, while critics warn of hefty revenue losses.
Pubs and hospitality venues across the UK have seen a surge in footfall and beer sales connected to World Cup matches. Data from MRI Software and Dojo show significant increases in late-night patronage and pint volumes, with regional towns and non-London areas recording the strongest boosts. Experts say the World Cup is driving a notable, ongoing uplift in the night-time economy.
Pub groups report strong World Cup demand lifting like-for-like sales on matchdays, with Grandstand venues leading the gains. For the 42 weeks to July 18, overall sales show softer performance outside peak periods, as weather and economic headwinds weigh on non-event periods.
The government has announced a 20% cut in business rates for pubs, clubs and live music venues in England from April next year, excluding the very largest venues. The move is funded by reviewing reliefs for businesses that do not contribute positively to local communities and by cracking down on online marketplaces that avoid VAT. The policy aims to support hospitality on high streets as part of a broader cost-of-living package.