American soccer icon and activist
LeBron James has teased a collaboration with Polymarket, with a 14-second video showing the NBA star at Polymarket HQ. CNBC reports the partnership focuses on football, with more details expected next week. The deal marks James’ latest step into prediction markets, joining a cadre of athletes and leagues expanding in this space.
The Novig advertising campaign featuring Sydney Sweeney, showing her in minimal clothing while posing with sports gear, has prompted widespread criticism from athletes and commentators about the sexualisation of women in sport. The backlash has seen outspoken responses from figures like Amy Hunt, Ariarne Titmus and Gracie Kramer, while Sweeney defends the project and highlights other nude campaigns.
A Novig campaign starring Sydney Sweeney has provoked athletes to push back after the actress appears nude or minimally clothed while posing with sports equipment. Competitors including Amy Hunt and Ariarne Titmus have posted training footage and criticised the ad for sexualising women and diverting attention from athletic achievement. Novig and Sweeney have defended the campaign.