Rice Krispies is a Kellogg’s breakfast cereal of crisped rice, known for its snap, crackle, pop. It’s facing new allergen labeling after a reformulation that includes wheat gluten.
Kellogg’s has reformulated Rice Krispies and Coco Pops to use a mix of rice and corn flours, adding wheat gluten. The change is driven by supply conditions and aims to maintain quality; cereals remain non-HFSS with no artificial additives. Wheat gluten is now an explicit allergen on packs, with bolded ingredients.