American EV maker on a mass-market push and expansion drive
Automakers have pulled several electric models from the U.S. market even as quarterly EV sales have risen. Q2 2026 U.S. consumer EV purchases have reached 247,226 vehicles, a sequential rise driven by higher fuel prices, new low-cost entrants and state rebates. Manufacturers and startups are responding with cheaper models, but many legacy brands have cancelled or delayed U.S. EV projects.
Chinese electric vehicles are expanding in North America, with low prices drawing interest in Mexico and among U.S. consumers, even as lawmakers push to maintain barriers. Tariffs, safety rules, and national-security concerns remain the core friction, while local dealers report increasing cross-border activity and consumer interest.
FIA, F1 and teams have moved to fast-track changes to power-unit regulations after a Miami weekend marked by energy-management concerns. Officials aim to tilt the balance toward the internal-combustion engine, with new talks about larger fuel tanks and possible future V8s to restore flat-out racing. The shift comes as teams upgrade ahead of the 2027 rules and long-term engine plans are debated.
Magna is embedding AI across its global supply chain to improve quality, maintenance, safety and efficiency, while Rivian outlines an expanded R2 family and a Georgia factory to scale production; Ford unveils a Long Beach EV development center amid leadership changes in its EV unit, and Toyota is pursuing a privacy-conscious data fabric in its Woven City project.
Several firms have announced expansion plans and new measures that will accelerate commercial robotaxi rollouts. Mobileye has announced a 2027 U.S. launch with an initial 100-vehicle fleet and a five-year target of 17,000; Wayve and Uber are preparing a supervised London service in the coming months; Tesla and Waymo are expanding U.S. coverage; and new indices show Chinese robotaxi players are scaling faster than many expected.
Stellantis has unveiled a plan to roll out nine new models under $40,000 by 2030, aiming to revive US volume and stabilize margins. The move includes new Ram, Dodge, and Jeep entries, alongside cost-cutting measures after heavy investments in electrification and a prior $26 billion annual loss.
Rivian has begun delivering the R2, its more affordable EV, with plans for a $50,000 base version by 2027. CEO RJ Scaringe argues the R2 will broaden choice and avoid copying rivals, while production scales in Illinois and Georgia expand capacity.
Slate Auto has unveiled a bare‑bones two‑seat electric pickup with a $24,950 base price and a two‑row SUV conversion starting at $29,950. The company has raised the base EPA range estimate to about 205 miles, is taking preorders with a $300 deposit, and plans production to begin in late 2026 with direct online sales.
Lucid Group has filed to cut about 18% of its U.S. workforce, eliminating the chief operating officer position as part of a drive to align production with demand and move toward profitability. The moves follow February cuts and precede the potential mass-market Cosmos launch this year, while the company pursues robotaxi plans with Uber and Nuro.
Federal and local investigators have opened probes after a Tesla Model 3 drove across a Katy, Texas, lawn and crashed into a home on 19 June, killing 76‑year‑old Martha Avila. The driver, Michael Butler, has been arrested on suspicion of manslaughter and remains jailed on $150,000 bond; the victim’s family has filed a wrongful‑death suit naming Tesla and Butler.
Rivian has launched the R2, a mid-market electric SUV, signaling a strategic shift from its high-price lineup. Analysts say the move could broaden EV adoption and pressure rivals, as markets respond to strong electrified sales and growing competition.
Rivian has announced the 2027 R2 as a more affordable, capable EV SUV lineup. The vehicle will start at $59,485 for the Launch Package with up to 345 miles of range, and a $46,485 Standard version with 350 hp and ~275 miles will follow in 2027. Dual-motor and Premium variants arrive later this year or in 2027, and Autonomy Plus is being added to the driving stack with plans for future point-to-point driving.
Rivian plans a public offering to raise about $1.5 billion while ChangXin Memory Technologies priced its Shanghai IPO at 8.66 yuan per share, potentially raising up to 66.6 billion yuan. The offerings come as Rivian aims to fund a loan-related equity contribution and ChangXin expands its market presence on STAR Board.
Ford is pursuing a $30,000 electric pickup built on a new Universal EV Platform, aiming to-scale production and profitability. The truck, smaller than some rivals, will launch around 2027 from Ford's Kentucky plant, as Ford reins in costs after big EV investments.
Lucid Motors has denied bankruptcy or going-private reports. It says liquidity remains strong enough to fund operations into 2027, with AlixPartners reviewing the business to improve execution and focus on the Gravity SUV. The firm has undergone leadership and workforce changes amid ongoing restructuring.