American MMA fighter, actress, and sports icon
MVP merges with PFL to form a broader combat-sports company led by Jake Paul and Nakisa Bidarian, with John Martin on the board. The deal expands MVP’s reach in boxing and MMA, leveraging Netflix and ESPN distribution as MMA enters a new era. Readers are guided through what changed, why it matters, and what to expect next.
A provocative Novig ad featuring Sydney Sweeney in minimal clothing has drawn strong criticism from female athletes and commentators. Novig’s equity partnership with Sweeney is aimed at boosting brand visibility ahead of football season, but observers warn the stunt risks credibility and backlash alongside growing interest in sports-prediction markets.
The Novig advertising campaign featuring Sydney Sweeney, showing her in minimal clothing while posing with sports gear, has prompted widespread criticism from athletes and commentators about the sexualisation of women in sport. The backlash has seen outspoken responses from figures like Amy Hunt, Ariarne Titmus and Gracie Kramer, while Sweeney defends the project and highlights other nude campaigns.