American MMA fighter, actress, and sports icon
Most Valuable Promotions has merged with the Professional Fighters League to create a single combat-sports company led by MVP founders Jake Paul and Nakisa Bidarian, with PFL CEO John Martin on the board. The combined group will bring together nearly 300–400 fighters, combine boxing and MMA rosters, and keep broad global media partnerships including Netflix and ESPN.
LeBron James has teased a collaboration with Polymarket, with a 14-second video showing the NBA star at Polymarket HQ. CNBC reports the partnership focuses on football, with more details expected next week. The deal marks James’ latest step into prediction markets, joining a cadre of athletes and leagues expanding in this space.
The Novig advertising campaign featuring Sydney Sweeney, showing her in minimal clothing while posing with sports gear, has prompted widespread criticism from athletes and commentators about the sexualisation of women in sport. The backlash has seen outspoken responses from figures like Amy Hunt, Ariarne Titmus and Gracie Kramer, while Sweeney defends the project and highlights other nude campaigns.