Flash memory brand under Western Digital, acquired in 2016
Apple has warned that rising memory and storage prices driven by surging AI data‑centre demand have become "unsustainable" and that price increases on some products are unavoidable; the warning has pushed memory stocks higher and intensified scrutiny on companies such as Micron, which is reporting quarterly results this week.
Global tech shares rebound as major indices recover from the previous session's sell-off. South Korea's Kospi leads gains after a steep drop, with Samsung Electronics and SK Hynix rallying, while other markets show mixed performance as investors reassess AI-driven valuations.