Shinsegae Group runs Starbucks Korea and other luxury, department store, and retail brands; currently facing backlash after a controversial 'Tank Day' marketing stunt tied to Starbucks Korea, prompting apologies and store-wide training.
Starbucks Korea has ordered a nationwide early closing of all stores for a half‑day history lesson following a controversial “Tank Day” promotion tied to the Gwangju Uprising. Executives will undergo social-sensitivity training; losses are projected at around 2.1 billion won as sales dip. Proceedings aim to prevent a repeat of the PR crisis.