Virtual assistant at Apple, now in AI-news and regulatory focus
Apple has unveiled Siri AI and expanded Apple Intelligence at WWDC, promising a conversational assistant that uses personal device data and Google-powered foundation models. The company has said Siri AI will enter beta this summer with a public fall release, but regulators in the EU and China will delay availability there. Apple has emphasised privacy and private cloud compute in its rollout.
Apple has showcased a revamp of Siri and Apple Intelligence, with a focus on AI integration across devices. Tim Cook has outlined leadership in consumer AI as developers and partners prepare for broader app support and monetization strategies.
The European Commission is insisting on interoperability under the DMA, directing Apple to allow competing AI assistants to access user data. Apple has argued this would jeopardize privacy and security, delaying the EU release of Siri AI while Mac users may still access it. Regulators say no exemptions are allowed, and the dispute continues.
Google has rolled out Android 17 changes, starting with Pixel devices, under the Epic settlement. The update introduces a two-part fee structure, a 10% service fee on the first $1 million, and allows external checkout options. Australia, Japan, and Korea will join later in the year, with further global expansion planned.
Prime Day discounts have slashed prices on Apple Watch SE 3, Series 11, and Ultra 3. The SE 3 gains major upgrades, while the Series 11 and Ultra 3 offer advanced health features and outdoor durability. Deals vary by model, with continued price drops through the event.
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
Apple has filed a federal lawsuit accusing OpenAI, its hardware arm io Products and two former Apple engineers of misappropriating confidential hardware designs, supplier details and manufacturing techniques to speed OpenAI’s push into consumer devices. Apple has asked the court for injunctions, return of materials and unspecified damages.