Virtual assistant and chatbot built by Apple, integrated across Apple platforms.
The Independent and other outlets report that Apple faces RAM shortages that could affect iPhone 18 Pro supply. Pro models reportedly may feature a variable aperture camera and pricing pressures rise as component costs shift. Apple is planning staggered launches, with the iPhone 18 Pro family leading the lineup while folding into broader product events.
OpenAI has filed a court motion arguing Apple’s trade-secret lawsuit is a strategic move to slow innovation and retain talent. The filing highlights Apple’s offboarding practices and OpenAI’s continued recruitment of former Apple engineers, while Apple maintains the allegations relate to misappropriated confidential information. The dispute centers on the consumer hardware ambitions in AI.
Apple has unveiled Siri AI and expanded Apple Intelligence at WWDC, promising a conversational assistant that uses personal device data and Google-powered foundation models. The company has said Siri AI will enter beta this summer with a public fall release, but regulators in the EU and China will delay availability there. Apple has emphasised privacy and private cloud compute in its rollout.
Apple has showcased a revamp of Siri and Apple Intelligence, with a focus on AI integration across devices. Tim Cook has outlined leadership in consumer AI as developers and partners prepare for broader app support and monetization strategies.
The European Commission is insisting on interoperability under the DMA, directing Apple to allow competing AI assistants to access user data. Apple has argued this would jeopardize privacy and security, delaying the EU release of Siri AI while Mac users may still access it. Regulators say no exemptions are allowed, and the dispute continues.
Google is rolling out the promised Play Store fee reductions and external payment options in Europe, the UK, and the US, as part of its Epic settlement. Android 17 begins a staged rollout on Pixel devices, bringing multitasking bubbles, foldable gaming mode, and Gemini/AI features, with broader release planned via Pixel Drops and Wear OS updates.
Prime Day discounts have slashed prices on Apple Watch SE 3, Series 11, and Ultra 3. The SE 3 gains major upgrades, while the Series 11 and Ultra 3 offer advanced health features and outdoor durability. Deals vary by model, with continued price drops through the event.
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
Apple has filed a federal lawsuit accusing OpenAI, its hardware arm io Products and two former Apple engineers of misappropriating confidential hardware designs, supplier details and manufacturing techniques to speed OpenAI’s push into consumer devices. Apple has asked the court for injunctions, return of materials and unspecified damages.
Apple has overtaken Nvidia to claim the world’s most valuable company title again, after Nvidia’s market value declined by 3.5%. Apple sits at about $4.88 trillion while Nvidia hovers near $4.86 trillion. The shift marks a rare reordering in the AI-driven market, with Apple leveraging a refreshed Siri and services strategy as CEO Tim Cook prepares to hand over the reins later this year.
TechCrunch and Independent report on new voice capabilities for ChatGPT and Claude, including multi-model selection, integration with apps, and multilingual support. Updates enable more complex commands and automation, with timing anchored to ongoing beta releases.
Apple has launched Apple Upgrade, a lease-to-own program through Klarna, allowing customers to lease iPhones, Watches, Macs, and iPads for 12–36 months with upgrade, return, or purchase options at term end. The move aligns with rising device prices and longer replacement cycles, aiming to keep customers in Apple’s ecosystem. Pricing starts at $17.99/month for iPhone and scales by device and term.
Chipmakers slump after a surge in AI-related spending, as investors question whether the AI boom is sustainable. Major players warn that market exuberance could ease as demand levels off and China expands its own chip capabilities.
Tech giants are pouring billions into AI infrastructure and tools, but investors remain unconvinced that revenue will materialize soon. Meta’s heavy AI investment coincides with a stock pullback, while Microsoft reports stronger returns, signaling a split in the industry’s immediate financial outcomes.
Apple reports strong revenue but warns that AI-driven memory shortages are tightening supply chains, forcing scrambling for chips and raising prices. Tim Cook signals on-device AI and a future Siri rollout as the company navigates memory costs and component constraints.
Apple has reported stronger-than-expected Q3 results but warns memory-chip pricing has squeezed margins. The company forecasts 9%-11% revenue growth for the current quarter, below Wall Street expectations of about 12%. Tim Cook is preparing to hand over to John Ternus, with investors watching for supply constraints relief and potential iPhone price moves.