-
As of September 4, 2024, fast food chains like McDonald's and Taco Bell are adjusting their strategies to attract budget-conscious consumers amid rising prices. McDonald's has launched a nostalgic Collector's Meal, while Taco Bell reported a 5% increase in same-store sales, outperforming competitors like KFC and Pizza Hut.
-
Brian Niccol, the new CEO of Starbucks, has unveiled his strategy to enhance customer service and improve store experiences amid declining sales. His focus includes addressing supply chain issues and restoring the brand's community coffeehouse image, particularly in the U.S. market. Niccol aims to ensure timely service and elevate the in-store experience.
-
McDonald's has announced the extension of its popular $5 meal deal through December 2024, following strong consumer demand. The meal includes a McDouble or McChicken, fries, nuggets, and a drink. This move reflects ongoing efforts by fast-food chains to attract budget-conscious diners amid inflationary pressures.