SNS buzz: The Chainsmokers show, as S.I. Beyond the Pitch brings concerts to World Cup cities—drama-filled rollout timing. Alex Pall & Drew Taggart, EDM-pop duo.
Sports Illustrated has announced SI Beyond the Pitch, a concert and VIP fan series in Los Angeles, Dallas, Miami and New York around the World Cup. The events will feature acts like Nelly, The Chainsmokers, 50 Cent and Diplo, beginning June 12 in LA and concluding July 18 in New York. The venture marks a major push into live sports entertainment after the success of SI The Party.