Netflix’s pick remains dominant in NI viewing; The Night Manager headlines ongoing media attention as Ofcom notes Northern Ireland’s top Netflix choice.
Ofcom has found 26% of UK viewers now turn to Netflix first when choosing what to watch, narrowly ahead of the BBC on 25%, while ITV is first for 15%. YouTube viewing has surged: TV viewing of YouTube has doubled since 2022 to 19 minutes a day and total daily YouTube time is 41 minutes. Traditional broadcasters’ weekly reach has fallen to 70%.